Technology consulting solutions can assist in the implementation of appropriate technology solutions. The eCommerce companies can enhance their operations and customer satisfaction using the expertise of eCommerce technology consultants.
H&M (Hennes & Mauritz) is a Swedish multinational clothing company known for its fast-fashion clothing for men, women, teenagers, and children. The company was founded in 1947 and is headquartered in Stockholm, Sweden.
In its endeavor of improving its virtual experience of finding, trying on, and purchasing clothes, H&M experimented with mobile technologies extensively.
The company already had competition from alternate groundbreaking applications such as Perfect Fit. The app allows the consumers to try on clothes while shopping online with the help of their online avatars.
To tackle this competition, H&M worked with a technology consulting company to implement an image search right in their app.
The idea was to enable the buyers to scan the image on the billboard, or Instagram, to find similar clothes by H&M. The app built by expert IT consulting firms, uses smart algorithms to pick the relevant results from the search.
Growing Use of Technology Consulting Solutions
The online retail sales grew by 43% in 2020 and another 18% in 2022. The figure is beyond the expectation of the U.S. Census Bureau which later revides its online retail sales data for 2020 and 2021.
In addition, the B2B eCommerce market is expected to grow at a CAGR of 11.1% from 2018 to 2025 to reach $24,265.12 billion.
The pandemic and the changing nature of consumers, prompted the eCommerce companies to play a larger bet on technology consulting services.
As per Statista, by 2021, approximately 72.9% of eCommerce transactions happened on mobile devices. The growth of mobile technology and internet connectivity has played a major role in mobile eCommerce development.
IT Consulting has played a significant role in the US by enabling the “buy online, pick-up at store” (BOPIS) facility for eCommerce companies. The concept saw a rise from 19% to 24% in a span of 30 days.
Over 55% of shoppers want the personalized experience and exclusive products that direct-to-consumers brands provide.
Software product engineering services help the eCommerce with direct-to-consumer business strategy. They help the brand to extend a personalized shopping experience.
Benefits of IT Consulting Services
Partnering with an IT consulting firm is generally a good idea for eCommerce businesses.
An IT consultant can help them to support and improve their operations.
Let us have a look at the benefits of hiring an IT consulting service –
1. Expertise and Knowledge
An IT consultancy company has a team of professionals with extensive knowledge and experience in various areas of technology, such as cybersecurity, network infrastructure, and software development.
The consultants utilize this knowledge and experience to find solutions to eCommerce business challenges and improve the efficiency of your business operations.
2. Access to Resources and Technology
Technology consulting firms have access to the latest technologies and resources, which can help you stay ahead of the curve and remain competitive in your industry.
These resources and technologies include various software and tools, industry specific- expertise, research and development and more.
One of the main responsibilities of IT consulting companies is to help organizations access the resources and technology they need to achieve their business goals.
This may involve identifying and evaluating different technology options, negotiating contracts with vendors, and working with the organization to implement and integrate new systems.
3. Maintain a Competitive Edge in the Market
eCommerce companies usually adopt an omnichannel approach to help the brand gain an advantage over competitors. Therefore the companies require a software platform that syncs well across channels.
A poorly performing platform can lead to missing out on sales, or keep customers waiting for long.
One of the benefits of IT consulting is that it helps to maintain your IT infrastructure and ensure integration across all your platforms for proper data flow.
Where Do You Get Technology Consulting for eCommerce?
An IT consulting firm can build systems to sync online and in-store inventory with all the channels. Accurate inventory ensures you don’t oversell products.
IT consulting services can provide a number of benefits for eCommerce businesses. By working with IT consultants to identify and implement the right technology solutions, eCommerce businesses can improve efficiency, enhance security, increase scalability, improve the customer experience, and save costs.
Overall, a software product engineering company can be an invaluable resource for eCommerce businesses looking to stay competitive and succeed in today’s digital landscape.